Sustainable fashion for
your mini muse

Australian designed, ethically crafted clothing that's gentle on your babes and the earth.

NEW SEASON
The Winter Edit
Full of earthy tones and beautiful textures, our Winter 21 collection brings the perfect combination of style and comfort.
Shop Winter
POPPY
Sprinkle Knit Blankets
A beautiful keepsake piece that will be treasured for years to come.
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GET to know

THE LABEL

Sonny Jay is an Australian designed, ethically crafted baby and children’s clothing label. With a mission to create pieces that are gentle on your little ones as well as the earth, each and every product is mindfully designed and made from only natural fibres.

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